Dr. Jake Beniflah is currently the Executive Director of the Center for Multicultural Science, the first think tank in the U.S. dedicated to bridge the gap between leading corporations and academic researchers in multicultural marketing and research.
Dr. Jake Beniflah has spent the last 20-years working with leading marketing organizations to drive ROI for Hispanic and mainstream consumers in a number of senior-level positions in the advertising industry. His areas of expertise are consumer insights and brand management.
Dr. Jake Beniflah studied under a number of research pioneers who have had tremendous impact on Hispanic marketing strategy and acculturation measurement. His areas of research interest include acculturation, cognition, social identity, cultural change, adaptation, ethnicity, race, and driving excellence inside organizations.
Dr. Jake Beniflah received a Doctorate in Business Administration from Golden Gate University in 2010. His dissertation examined the effects of acculturation on the cognitive structure of foreign-born Hispanics. After living in San Francisco for 35 years, he now lives in Manhattan Beach with his family.
He can be contacted at (415) 713-5253 or jake@multicultural-science.org.
Hispanic Market Research 
Your are right, Dr. Beniflah!
Today, I exchanged e-mails with Mr. Jeff Warkentin from Royal Caribbean International to who I asked me to provide me a franchiser from Hispanic/Latino background, both cultural and linguistically in order to work as independent contractor with him/her to approach successfully such ethnic community in San Antonio, Texas to market the cruises. Mr. Warkentin is having very hard difficulty to understand why it is important since all speak English he said.
I tried to explain him that Latino Identity is so different from Anglo perspective because of cultural values, world vision, sensitivity to place and time, meaning of family, spirituality, etc.
Now that I know about your excellent research, I will recommend your services to help every company in such situation to make a proper repositioning to the Hispanic/Latino Market for better outcomes.
I wish a wonderful season of unfolding miracles for you, teamwork, clients and families.
Guillermo